Overview
The Shell First app is designed to boost customer engagement by bringing together Shell card management, exclusive promotions, news updates, and fuel station locators into one easy-to-use platform.
Challenge
The main challenge was to balance the integration of multiple features while maintaining a seamless and intuitive user experience that feels natural and effortless.
Scope of work
Research
Wireframes
UI Design and Styleguide
Development Handover
The scope of work included user research, wireframing, visual design, and app development to integrate Shell card management, promotions, news, and fuel station locators into a seamless user experience.
research
Persona Method + Jobs to Be Done
Empathy Maps
User Interviews
The interviews yielded valuable insights for refining the app to better meet the genuine needs and expectations of potential users.
Busy commuters prefer a streamlined app with essential features only, rather than an overload of options which could complicate the user experience.
Fuel prices are important
Real-time fuel price updates are important for frequent travellers, who use this information to optimize their travel budgets.
Promotions and discounts are Crucial for busy commuters
Users expressed a strong desire for easy access to promotions and deals, highlighting that quick retrieval of discounts is crucial for them.
Amenities matter for frequent travelers
Users value Shell stations with amenities that support their needs during long trips, such as clean facilities and quick and good service.
Users want detailed reviews for Shell stations
Users don’t value detailed reviews and ratings for Shell stations to make informed decisions about where to refuel and take breaks.
Eco-conscious users Are motivated by clear environmental impact data
Users didn’t show a preference for apps that provided transparent information about environmental impact and sustainability efforts.
Users prefer a mobile app over physical cards
Users expressed a strong preference for digital solutions that reduce the need to handle physical cards.
Busy commuters prefer extensive features in the app
WIREFRAMING
Results
The Shell First app integrates Shell card management, promotions, fuel station locators, and news updates into a single, user-friendly platform for enhanced customer engagement.
Shell First not only streamlines user interactions but also enhances convenience and efficiency, addressing a wide range of customer needs and ensuring a more seamless and satisfying experience.
Outcome
The Shell First app sets a new standard in customer engagement by providing an effortlessly efficient solution for fuel management and information access, transforming how users handle their needs.
Katia Ziadova ⓒ 2024
