Overview
An AI-powered platform that analyzes online data to provide real-time reputation insights, helping users assess trustworthiness, credibility, and potential risks with data-driven accuracy.
Challenge
The challenge was to design an intuitive and visually compelling platform that could process vast amounts of online data, present AI-driven reputation insights in a clear and actionable way.
Scope of work
Research
Wireframes
UI Design and Styleguide
Development Handover
The scope of work included research to understand user needs and data visualization best practices, wireframing to establish a clear information hierarchy, UI design to create an intuitive and visually appealing interface, and development handover to ensure seamless implementation of the design.
research
Persona Method + Jobs to Be Done
Empathy Maps
User Interviews
The interviews were conducted to understand user needs and expectations for tracking and managing online mentions.
Users actually prefer a deeper, more detailed analysis of their reputation over time to identify trends and shifts.
Users expect to provide real-time alerts for any mention.
Users also want the tool to categorize the mention by sentiment (positive, neutral, negative) and prioritize alerts based on severity.
Users are mostly concerned about major reputation issues
Users also worry about small, persistent mentions (like neutral or outdated content) that could still impact their credibility over time.
Users expect tools that just alerts them to mentions
Users actually want a tool that actively suggests how they can manage their reputation, from responding to mentions to content adjustments.
Users expect the website to be only applicable to their proffessional life
Users desire a platform that tracks both personal and professional mentions to protect their overall online image.
Users expect to have access to detailed historical data
Patients often missed follow-up appointments. They needed reminders and an easy way to rebook consultations for ongoing care.
Professionals expect a quick summary of their reputation
WIREFRAMING
Results
By offering flexible consultation options and a straightforward interface, the app aimed to reduce the barriers of traditional healthcare visits.
Outcome
The website was created to provide an intuitive platform that helps users effortlessly track their online mentions, ensuring they can protect and enhance their personal reputation.
Katia Ziadova ⓒ 2024
