Overview
Neptune Yacht Refit Services needed a website to showcase their yacht modernization services. My goal was to design a clean, intuitive UI/UX that highlights their expertise and makes it easy for clients to connect with their offerings.
Challenge
The challenge was to balance a luxurious yet minimalistic design, ensuring the website effectively showcased Neptune’s services and provided a seamless client experience.
Scope of work
Research
Wireframes
Ui Design and Styleguide
Development handover
The design process included stages of research, wireframing, prototyping, and user testing to create a refined, user-friendly website that highlights Neptune's yacht refit services.
research
Persona Method + Jobs to Be Done
Empathy Maps
User Interviews
The interviews yielded valuable insights for refining the website to better meet the genuine needs and expectations of potential users.
Help and Support Access
Easy access to help and support features, like FAQs and contact info, is crucial for quickly addressing user questions and issues.
Users Want to Buy and Sell Boats
There is a clear demand for functionalities that facilitate both purchasing and selling boats directly through the website.
One-Step Booking Simplifies Transactions
Users appreciated the convenience of a streamlined, one-step booking process, which reduces complexity and speeds up the reservation experience.
Personalized Content Is More Expected Than Optional
Users increasingly expect personalized experiences as a standard feature, rather than a nice-to-have addition.
Minimalist Design Enhances Usability
Users consistently preferred a clean, simple interface that minimizes distractions and makes it easy to navigate and find key information quickly.
Personalized User Dashboards
Users appreciate having access to a personalized dashboard where they can view their bookings, preferences, and history.
WIREFRAMING
Results
The new website offers intuitive navigation, streamlined booking, detailed service info, and enhanced interactivity, all optimized for mobile and security.
The updated website enhances overall user engagement with a modern, user-friendly design, streamlined functionality, and improved security and mobile compatibility.
Outcome
The website significantly boosted user engagement with a more intuitive interface, facilitating easier access to services and information, enhancing usability, and improving overall satisfaction.
Katia Ziadova ⓒ 2023
