Overview
Brush & Brews Gallery is a dynamic online hub where artists can effortlessly showcase their creations, and art enthusiasts can explore, rate, and collect their favourite pieces, creating a captivating and interactive art experience for all.
Challenge
The primary challenge was creating a website that effectively met the needs of both artists and art enthusiasts, ensuring a seamless and user-friendly experience for both groups.
Scope of work
Research
Wireframes
UI Design and Styleguide
Development Handover
The design process for this website involved extensive user research, wireframing, and UI design to ensure a visually appealing and highly functional platform that met users' specific needs and preferences.
Where Art Finds a Home
research
Persona Method + Jobs to Be Done
Empathy Maps
User Interviews
The interviews yielded valuable insights for refining the platform to better meet the genuine needs and expectations of potential users.
Users want to engage with the art community
Users express a strong interest in liking, commenting, and discussing art with fellow artists and enthusiasts.
Transparency and trust are important for art buyers
Interviewees emphasised the importance of transparency in pricing, artist information, and authenticity, validating this hypothesis.
Some users view art as an investment and seek information on artists' careers
Some interviewees expressed interest in art as an investment and sought insights into artists' career trajectories.
Artists need features for easy publishing and interaction with the audience
Interviewees recognised the importance of feedback and interaction for artists to refine their work.
Social media integration may extend the platform's reach and increase engagement
Users appreciated social media integration to share art and artist profiles, indicating potential for extending the platform's reach.
Users seek immersive art experiences
The majority of users do not desire virtual or augmented reality features to experience art in immersive ways, enhancing their engagement.
WIREFRAMING
Results
The design results in a visually appealing and user-friendly platform that effectively caters to the diverse needs and preferences of both artists and art enthusiasts.
The intuitive design enhances the overall user experience, fostering seamless interaction and engagement within the art community.
Outcome
The design outcomes reflect a careful consideration of user feedback, resulting in a website that strikes a harmonious balance between functionality and aesthetic appeal, ensuring a satisfying and dynamic experience.
Katia Ziadova ⓒ 2024
