Overview
Apex Clinical Solutions' website highlights expertise in antibody development, offering the latest industry updates, event information, and valuable resources. The site is designed to attract clients and investors while providing a user-friendly experience.
Challenge
The main challenge was establishing a strong online presence by effectively showcasing antibody development expertise, ensuring timely industry communication, and creating an appealing platform for clients and investors.
Scope of work
Research
Wireframes
Ui Design and Styleguide
Development handover
Crafting the Apex Clinical Solutions website required careful planning, deliberate design choices, and skilled development, all culminating in extensive testing to guarantee a user-friendly experience without glitches.
research
Persona Method + Jobs to Be Done
Empathy Maps
User Interviews
The interviews provided a comprehensive overview, capturing valuable insights into user expectations, preferences, and experiences, which will inform strategic decisions.
Attraction of clients and investors
The website's content is expected to attract both potential clients and investors, encouraging further exploration of collaboration opportunities.
Perceived Value of Resources
Professionals, including researchers and scientists, want to find the resources on the website, such as research findings and industry insights, valuable for their work.
Event Information
Users, especially those interested in industry events, will find the event information section useful for staying updated and networking opportunities.
Recognition of innovative therapies
Visitors will recognise the website as a platform showcasing innovative therapies developed by Apex Clinical Solutions.
Engagement with interactive elements:
Incorporating interactive elements, such as surveys, will encourage user engagement and provide valuable insights into visitor preferences and needs.
WIREFRAMING
Results
The Apex Clinical Solutions website boasts a visually appealing and user-friendly design, ensuring accessibility and a positive experience for diverse users, from investors to regulatory specialists.
Outcome
The designed Apex Clinical Solutions website effectively communicates expertise, ensuring a positive experience for diverse users and increased engagement from professionals, investors, and regulatory specialists.
Katia Ziadova ⓒ 2023
